The Best Places To Buy Diamonds

Diamonds are expensive – so you want to know you’re buying the right stone, from the right jewelers.

The best place to buy diamonds online really depends on your intentions. Do you want loose diamonds or diamond jewelry? Your answer will determine where you should buy

The Absolute Best Place To Buy Diamond Jewelry

Our Top Pick: James Allen Diamonds

Best Place To Buy Diamond Jewelry Online


Why It’s The Best for Jewelry:

  • Actual pictures of diamonds in stock (no generic diamond photos)
  • Completely customize your stone + setting
  • 360-degree, 3D Pictures (so you can fully inspect the diamond you’re interested in)
  • Virtual Ring Sizer
  • 60 Day Money-Back Guarantee + Lifetime Warranty
  • Free Shipping To All Locations
  • Certified Conflict-Free Diamonds

If you’re looking to buy a diamond engagement ring or any type of diamond jewelry online there’s only one place you should go – that place is

The Rundown:

Why James Allen? Simple – they show you 3-Dimensional pictures of the exact diamond that you would be buying. And this is extremely important when buying diamond jewelry.

The purpose of diamonds set in a piece of jewelry is to display their beauty and perfection. So you don’t want to inadvertently pick up a cloudy or colored stone. Being able to see the actual diamond you’re about to purchase is essential.

And that’s why James Allen is the best when it comes to Diamond Jewelry. You can even completely customize and design your own engagement rings, studs, pendants and more. Check out their exclusive jewelry designer – it works really well.

What About Loose Diamonds?

great-place-to-purchase-loose-diamonds-on-the-internetYes, also sells loose diamonds. And it’s a great place to buy loose diamonds online. Again, you get to see the actual stone before purchasing.

But there are other considerations when you’re buying loose diamonds as a commodity or store of value, rather than to display it’s beauty. When you are buying something as a commodity, the main concerns are usually price and quantity.

Are you buying loose diamonds as a store of value? As a long term investment? Then the diamond doesn’t necessarily need to be the same type of stone that one would prefer set in a piece of Jewelry.

Again, James Allen is a great place to find loose diamonds, but you may have more luck somewhere else.

If you do decide to purchase loose diamonds from James Allen then make sure you are finding the best deals. In all likelihood you’ll find a much better deal at our top pick shown below.

The Absolute Best Place To Buy Loose Diamonds

Our Top Pick: Blue Nile

where to buy loose diamonds online


Why It’s The Best For Loose Diamonds:

  • Largest Retailer of Diamonds Online
  • Deal in Conflict-Free Stones From Around The World
  • Offer a Variety of Cuts/Colors of Diamonds
  • You Get The Best Possible Price (Very Competitively Priced)
  • Free FedEx Shipping + 30-Day Money Back Guarantee
  • Exclusive Agreements with Diamond Wholesalers
  • Include GIA Grading Certificate

If you want to buy loose diamonds online then is likely your best choice, even though they don’t show you pictures of actual stones you’re buying.

The Rundown:

If you’ve ever thought about buying a diamond online you’ve likely heard of Blue Nile. And for good reason – it’s the largest retailer of diamonds and diamond jewelry online.

And even though you can buy custom jewelry through Blue Nile, we prefer it for buying loose diamonds instead. That’s because Mark Vandon, the founder of, admits that he believes diamonds are truly a commodity. Commodities are bought and sold based on price and quantity, not beauty/clarity.

This belief can help you save time and money when purchasing loose diamonds. You don’t need to examine every stone, you just need to know the basics about it (which Blue Nile tells you) and make a decision based on price.

Whether you’re buying loose diamonds as an investment, a store of value or something else, choose

What About Diamond Jewelry?

best-place-to-find-diamond-jewelryWe suggest you get your diamond jewelry from James Allen, not Blue Nile.

That’s mostly because you don’t get to see the diamonds you’re buying at, so one can’t be sure of the diamond’s true beauty/clarity. Having said that, Blue Nile are a very reputable company and offer a full money-back guarantee within 30 days of purchase.

But since you can’t see the stone, and jewelry is to show off a diamonds perfect beauty you want to be careful. Now, you can get guaranteed clarity and color from Blue Nile, but that’s going to cost you extra.

Like James Allen, Blue Nile offers fully customizable jewelry and diamonds and have many happy customers.

Other Good Places To Get Diamonds Online

Now don’t get us wrong – we whole-heartedly recommend only buying diamonds from either Blue Nile or James Allen, but we know that variety is the spice of life, and you need something to compare to.

So here are a few more places you can purchase diamonds online.

1) Allurez

allurezThis store is known for designing and retailing high-end diamonds. It is one of the best places to buy diamonds online.Their site is very user friendly and attractive. They have certified loose diamonds .The site has a template that allows you design your own engagement ring by choosing a setting and then selecting the diamond shape.

It also has a calculator the calculates the price with each subsequent choice of setting and shape combination. This a great site to buy from because they also offer free shipping, fast delivery and in case you don’t like the diamonds they send you, they ensure the return is free of complications.

They also have a template that allows you to learn more about diamond and the various terms used to determine a diamonds value like color, clarity, carat weight and cut. In the same page is a buyer’s guide that allows the buyer should look out for when buying a diamond.

2) WhiteFlash

whiteflashVery user friendly site and easy to navigate. It is also attractive but does not tire the eye. The site offers a wide variety of diamonds to choose from. The site also allows you to design your own diamond.

The only downside of the site is that it does not educate the buyer more about diamonds. Most buyers are green in the field and would make better decisions after reading buying guides.

3) Abazias

AbaziasLogoThis site is easy to navigate and has a wide variety of certified diamonds that are not treated. You can design your own engagementring according to your taste and preference. The site has a price calculator to enable you compare prices.

They have huge discounts going as high as 50% less than physical store prices and 25% less than online stores. They offer world class customer service because they have invested in employing the best.

4) Diamonds On Web

diamonds-on-webSite is easy to navigate through. The site allows you to create a ring of your choice and be able to present a unique gift to your loved one. It has an education template to educate the consumer more about how to choose a diamond based on color, cut, clarity and carat weight.

They have a financing plan that allows you to pay back within 6 or 12 months. Application is done online. This allows flexibility in payments and can allow you to get a better diamond without draining your pockets at once. You can pay in small manageable installments.

5) Helzberg

helzbergThis is a site that started with a proposal from Barnette Helzberg to his wife Shirley Bush. Here you can also design a unique ring by choosing the shape of the stone and setting. The site offers free shipping and also allow you to track your purchase through their site. Helzberg has a credit card that expands your purchasing power.

Cardholders enjoy special offers that are only eligible to cardholders. No interest is paid if the purchase amount is paid within 6 months. No interest is charged if the amount is above 749 dollars and is paid in full before 12 months.

Bonus: Solomon Brothers

solomon-brothersThe site has a detailed price list that is grouped according to shape, color, weight, cut, depth, table and depth. It also has an education page that provides information that help a buyer evaluate the stone the would like to buy based on color, clarity, cut, carat weight and shape.

It has a search button that allows prospective customers to search through their huge database of diamonds. The site only offer free shipping for purchases above 245 dollars.


A good point to note about the above online stores is that they all sell certified diamonds and all they all strive to provide excellent customers experience. Customer service is a key factor when evaluating where to buy your rings. Businesses that take customer service seriously also goes to show how they will handle the whole process.

Bad customer service is a good indicator that you will get a shoddy job done and might not be happy with their work. The best places to buy diamonds online are online stores with a good track record. Diamonds don’t come cheap and you need to do thorough research before making a purchase.

Tips For Buying Online

You don’t want the authorities knocking on your door to question you about a certain diamond you purchased online.A lot of scam sites exist too and it is up to you to protect your self.

Also make sure that the site you choose to buy from has certified diamonds that are from conflict free zones.Do not allow any one to steal money that you have worked so hard for.

That’s why we’ll say it again – use Blue Nile or James Allen, both reputable companies with certified diamonds.

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