Where To Buy Diamonds And Engagement Rings Online

What is the best place to buy diamonds? What about engagement rings and other jewelry? Diamond jewelry is expensive – so you want to know you’re buying the right stone, from the right jewelers.

Here are our picks of the best places to buy loose diamonds, diamond jewelry and engagement rings online and why we think so.

Top Sites To Purchase Diamonds, Engagement Rings and Jewelry

Best Place To Buy Engagement Ring OnlineOur Top Pick:


Why It’s the Best Online Diamond Store:

  • Actual pictures of diamonds in stock (no generic diamond photos)
  • Completely customize your stone + setting
  • 360-degree, 3D Pictures (so you can fully inspect the diamond you’re interested in)
  • Virtual Ring Sizer
  • 30 Day Money-Back Guarantee + Lifetime Warranty
  • Free Shipping To All Locations
  • Certified Conflict-Free Diamonds

If you’re buying any type of diamond jewelry there’s one place you want to go first – JamesAllen.com.

The Rundown:

Why James Allen? Simple – they show you 3-Dimensional pictures of the exact diamond that you would be buying. And this is extremely important when buying diamond jewelry.

The purpose of diamonds set in a piece of jewelry is to display their beauty and perfection. So you don’t want to inadvertently pick up a cloudy or colored stone. Being able to see the actual diamond you’re about to purchase is essential.

And that’s why James Allen is the best diamond jewelry store online. You can even completely customize and design your own engagement rings, studs, pendants and more. Check out their exclusive jewelry designer – it works really well.

What About Buying Loose Diamonds?

great-place-to-purchase-loose-diamonds-on-the-internetYes, JamesAllen.com also sells loose diamonds. And it’s a great place to purchase loose diamonds online. Again, you get to see the actual stone before purchasing.

But there are other considerations when you buy loose diamonds as a commodity or store of value, rather than to display it’s beauty. When you are buying something as a commodity, the main concerns are usually price and quantity.

Are you buying loose diamonds as a store of value? As a long term investment? Then the diamond doesn’t necessarily need to be the same type of stone that one would prefer set in a piece of Jewelry.

Again, James Allen is a great place to find loose stones, but you may have more luck somewhere else.

If you do decide to purchase loose diamonds from James Allen then make sure you are finding the best deals. In all likelihood you’ll find a much better deal at our top pick shown below. Check out their latest stones, designs and collections today.

Another Great Online Diamond Retailer

where to buy loose diamonds onlineOur Runner Up:


Why It’s The Best:

  • Largest Retailer of Diamonds Online
  • Deal in Conflict-Free Stones From Around The World
  • Offer a Variety of Cuts/Colors of Diamonds
  • You Get The Best Possible Price (Very Competitively Priced)
  • Free FedEx Shipping + 30-Day Money Back Guarantee
  • Exclusive Agreements with Diamond Wholesalers
  • Include GIA Grading Certificate

If you want loose diamonds then BlueNile.com is likely one of the better choices.

The Rundown:

If you’ve ever thought about buying a diamond online you’ve likely heard of Blue Nile. And for good reason – it’s the largest retailer of diamonds and diamond jewelry online.

And even though you can buy custom jewelry through Blue Nile, we prefer it for buying loose diamonds instead. best-place-to-find-diamond-jewelryThat’s because Mark Vandon, the founder of BlueNile.com, admits that he believes diamonds are truly a commodity. Commodities are bought and sold based on price and quantity, not beauty/clarity.

This belief can help you save time and money when purchasing loose diamonds. You don’t need to examine every stone, you just need to know the basics about it (which Blue Nile tells you) and make a decision based on price.

Whether you buy diamonds as an investment, a store of value or something else, choose BlueNile.com

What About Buying Diamond Jewelry Online?

You can definitely purchase diamond jewelry from Blue Nile – they’ve got a great selection, awesome prices and good quality stuff. But we suggest you get your diamond jewelry from James Allen, not Blue Nile.

That’s mostly because you don’t get to see the diamonds you’re buying at BlueNile.com, so one can’t be sure of the diamond’s true beauty/clarity. Having said that, Blue Nile are a very reputable company and offer a full money-back guarantee within 30 days of purchase.

But since you can’t see the stone, and jewelry is to show off a diamonds perfect beauty you want to be careful. Now, you can get guaranteed clarity and color from Blue Nile, but that’s going to cost you extra.

Like James Allen (below), Blue Nile offers fully customizable jewelry and diamonds and have many happy customers. Check out their latest stones, designs and collections today.


There you have it – the best places to buy diamonds online. Which online diamond store you choose really depends on what your purpose is. But regardless of who you choose – if you stick to our top two picks above, you likely won’t go wrong. What bout you? Do you have any favorite diamond retailers on the internet? Let us know in the comments below. And if you thought this article was helpful, please share it!

Read our full James Allen Review


Read our full Blue Nile Review

Leave a Reply

Your email address will not be published. Required fields are marked *