We are living in times when designers and jewelers are not just sticking to their lane.
They are straddling other industry lines. And likely because technology companies sort of invaded their space first.
Yup- you guessed it. The smartwatch phenomenon.
The newest entrant in the game is Michael Kors with the Michael Kors Access smartwatches.
The American designer launched a new line of Android Wear devices called “Access” at Baselworld 2016, on Thursday (March 17).
Running on Google’s Android Wear operating system, they still have the Michael Kors feel but can be switched around, on the occasion, with a swipe to unleash its smartwatch features. An interesting addition the huge lineup of watches that Kors is known for.
“Our brand is built on giving our customers what they want for their 24/7, fast-paced lifestyle,” Michael Kors CEO John Idol said in a statement. “We know they’re busy and need to be connected. We’re now offering them a smartwatch that lets them have access to a world of glamour, escape and adventure.” Read more…
Kors joins the already crowded race for smartwatch supremacy together other Fossil Group brands like Emporio Armani, Chaps, Diesel, Kate Spade New York, and Skagenwith.
But it looks like Samsung wants to reign supreme because it’s taken things up a notch. Just a few days ago, it launched new limited-edition luxury Gear S2 series in collaboration with prominent jeweller de Grisogono.
And get this: the new gear boasts a 41 mm circular case encrusted with rose gold set with 56 white diamonds (around 1.2 carats) and black DLC (Diamond-like Carbon) coated stainless steel set with 71 black diamonds (around 1.8 carats):
“The combination of style and substance is inherent in every Samsung device,” Younghee Lee, Samsung’s executive vice president of global marketing, said in a statement.
Stay tuned for updates on how this bling and tech merger will unfold.